Capital needs a structure before it needs a portfolio.

Advice is delivered in parts. Capital behaves as a whole. Failure sits between them.

Most capital — sale proceeds, family structures — is committed before it is defined.

Reductive defines the structural position and produces the brief that governs every adviser who follows.

Principles
01 Structure before product

A portfolio is an instrument within a structure. Entities, control arrangements and family interests determine what any instrument can do, who bears liability, and how assets move when circumstances change. Product selection is only meaningful once the structure above it is defined.

02 Liquidity before yield

Reported yield and executable liquidity are different positions on the same capital. Under stress they diverge — daily-dealing funds gate, tradeable positions thin, and what looked accessible isn’t. Structure anticipates that gap rather than discovering it when it matters.

03 Incentives before recommendation

Every recommendation reflects an incentive structure somewhere in its chain. Fee models, distribution agreements, commercial partnerships and career considerations all shape what gets recommended and what doesn’t. Understanding the incentive is a prerequisite for judging advice.

04 System before instruction

Any recommendation is a moment’s advice; capital persists across years and circumstances. The framework for later decisions matters more than any single one: who has authority, who is consulted, how disagreements get resolved. That framework is structural work. It holds when the conditions assumed by the original advice no longer apply.

05 Economics before intention

Good intentions do not survive bad economics. Advice models, fee arrangements and service propositions all rely on underlying unit economics, and when those stop working the stated intention changes. How a proposition earns its revenue shapes whether its alignment holds.

Analytical work

The problems this work addresses are documented in detail at Capital at Risk — an independent paper series examining structural fragility, liquidity architecture, and capital organisation.

Capital at Risk identifies the problem. Reductive answers it.

Enquiries

Engagements are selective.

The purpose of an initial conversation is to determine whether a structural engagement is warranted.

Fees are fixed and scoped by structural complexity. No asset-based percentages.